Virtual Trends
‍& Insights

The power of 3D-enabled Sales and Marketing goes further yet. Consider how brands sell their products today in traditional Retail or e-commerce.

The user journeys of physical and virtual fashion are often described as separate experiences that do not correlate. At Virtuall we connect these two experiences by enabling fashion enthusiasts to not only wear their purchased item physically but also in all their daily virtual channels. One confirmation key after the purchase of an item that unlocks all phygital channel.

Virtuall is a digital fashion distribution platform that allows fashion brands to effortlessly build customer journeys across the Metaverse, enabling easy access to AR, 3D content creation, and more. - All simply by the click of a button.

Augmented Reality (AR) is probably the most hyped vertical compared to Virtual Reality and Mixed Reality. The reason is that it seems to be the most promising short-term technology that can actually be adopted by the masses.

From community engagement to brand narratives - a case study of the process, the challenges and key learnings of entering the virtual worlds (metaverse) of generation Z and Alpha with millions of gamers. The Danish fashion brand HerobyAhlgreen and the metaverse infrastructure start-up Virtuall tell their story of entering Zepeto and Roblox.

The Fashion Tech report just got released by The Business of Fashion and McKinsey and we summarized the trends and key takeaways through the lens of the phygital infrastructure company, Virtuall.