March 28, 2023

Connecting the virtual and physical fashion experience

The user journeys of physical and virtual fashion are often described as separate experiences that do not correlate. At Virtuall we connect these two…

March 2, 2023

Physical and Digital Value

Virtuall is a digital fashion distribution platform that allows fashion brands to effortlessly build customer journeys across the Metaverse, enabling easy access to AR,…

February 1, 2023

Production of Fashion for Augmented Reality

Augmented Reality (AR) is probably the most hyped vertical compared to Virtual Reality and Mixed Reality. The reason is that it seems to be…

January 20, 2023

A story of David stepping into Goliath’s virtual fashion world

From community engagement to brand narratives - a case study of the process, the challenges and key learnings of entering the virtual worlds (metaverse)…

January 18, 2023

Virtual fashion to provide sustainable revenue streams for Brands

The Fashion Tech report just got released by The Business of Fashion and McKinsey and we summarized the trends and key takeaways through the…

December 22, 2022

TOTAL IMMERSION - Capgemini's report on customer experience is here!

The report sheds light on what customers want to experience, when, and how they perceive immersive and Metaverse technology as part of that experience.

December 14, 2022

Nike & RTFKT showing the way to fashion value

A project worth talking about is Nike and RTFKT phygital products. Nike, with its RTFKT, is showing the way for how the digital dimension…

December 14, 2022

Provide value GenZ recognizes - imbue your products with special powers

Shopping for Fashion in Multiverse (Metaverse?) The channels are changing, and you need to think of immersive social media (i.e., Hotel Hideaway, Ifland...) or…

December 14, 2022

Shopping for Fashion in Multiverse - Know your customers

GenZ is the largest generation yet, representing 25% of the world’s population. This generation is coming into its purchasing power, and brands know it.…

December 14, 2022

Shopping for Fashion in Multiverse (Metaverse?)

The power of 3D-enabled Sales and Marketing goes further yet. Consider how brands sell their products today in traditional Retail or e-commerce. Will they…