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Blog

February 1, 2023

Production of Fashion for Augmented Reality

Augmented Reality (AR) is probably the most hyped vertical compared to Virtual Reality and Mixed Reality. The reason is that it seems to be…
January 20, 2023

A story of David stepping into Goliath’s virtual fashion world

From community engagement to brand narratives - a case study of the process, the challenges and key learnings of entering the virtual worlds (metaverse)…
January 18, 2023

Virtual fashion to provide sustainable revenue streams for Brands

The Fashion Tech report just got released by The Business of Fashion and McKinsey and we summarized the trends and key takeaways through the…
December 22, 2022

TOTAL IMMERSION - Capgemini's report on customer experience is here!

The report sheds light on what customers want to experience, when, and how they perceive immersive and Metaverse technology as part of that experience.
December 14, 2022

Nike & RTFKT showing the way to fashion value

A project worth talking about is Nike and RTFKT phygital products. Nike, with its RTFKT, is showing the way for how the digital dimension…
December 14, 2022

Provide value GenZ recognizes - imbue your products with special powers

Shopping for Fashion in Multiverse (Metaverse?) The channels are changing, and you need to think of immersive social media (i.e., Hotel Hideaway, Ifland...) or…
December 14, 2022

Shopping for Fashion in Multiverse - Know your customers

GenZ is the largest generation yet, representing 25% of the world’s population. This generation is coming into its purchasing power, and brands know it.…
December 14, 2022

Shopping for Fashion in Multiverse (Metaverse?)

The power of 3D-enabled Sales and Marketing goes further yet. Consider how brands sell their products today in traditional Retail or e-commerce. Will they…
September 3, 2022

Gucci and Roblox

We visited Gucci in Roblox today! It was a fascinating world to be in and discover this legendary brand. Games and virtual worlds lend themselves very…
September 3, 2022

Direct to Avatar

“Direct to Avatar” starts here at Virtuall. There is a very comprehensive article about how brands can reach their customers in a new and valuable way…