“Direct to Avatar” starts here at Virtuall.
There is a very comprehensive article about how brands can reach their customers in a new and valuable way written by Catherine Seeds: “listen” to it here: https://lnkd.in/g6d7Ngiu
Virtualls’ platform enables all brands with Direct to Avatar sales and marketing capabilities. It starts with your fashion designs!
Some key proof points
Ralph Lauren released a 50-piece digital clothing collection in August 2021, available for purchase in the social networking app Zepeto.
American Eagle announced a virtual clothing collection for Bitmoji avatars in July 2021.
Gucci and The North Face, a VF Company released a joint collection of avatars on Pokémon Go in January 2021.
In March 2021 Gucci released virtual sneakers that can only be worn with AR, using technology developed by Wanna.
In Roblox, the Gucci Garden experience offers The Collector’s Room. It allows people to collect limited Gucci items in the metaverse. Gucci, from their initial sales of the collectible items, collected 286,000,000 Robux from the game. This is approx 3M USD.