Physical and Digital Value

Virtuall is a digital fashion distribution platform that allows fashion brands to effortlessly build customer journeys across the Metaverse, enabling easy access to AR, 3D content creation, and more. - All simply by the click of a button.

Digital value products offer an exciting new way for fashion brands to engage with consumers and monetize their designs. As technology advances, we will likely see even more innovative uses for digital value products in the digital fashion world.

E-commerce allows fashion brands to reach a global audience while also offering the opportunity to tailor marketing campaigns to specific target audiences. In addition, NFTs enable fashion brands to create digital products with unique ownership and scarcity, offering collectors and enthusiasts the chance to own a one-of-a-kind piece of fashion history.

Creating value products can be a game-changer for e-commerce

With the help of 3D technology, fashion brands can create a digital visualization of their products that allows customers to see the product from all angles. This can help customers make more informed purchasing decisions, reducing returns and exchanges and increasing dwell time on the product, increasing customer conversions. 

A study from Shopify shows that merchants who add 3D content to their stores see an average 94% conversion lift.

In one case example from NYC-based handbag retailer Rebecca Minkoff showed:

Nike has used 3D and AR to create customer value and achieve e-commerce success. In 2019, Nike launched "Nike Fit," an AR feature that uses computer vision to suggest the best shoe size for users. This reduces the risk of returns due to sizing issues. Nike has also used 3D technology to create detailed product visualizations on its website; their 3D customizer allows customers to generate personalized sneakers in a detailed 3D view.

Read more about AR in our last published blog post here.

Link NFTs to specific products and AR filters

Non-Fungible Tokens (NFTs) are unique digital assets that cannot be replicated. Fashion brands now use NFTs to create unique digital fashion items, such as virtual sneakers or clothing, that customers can own and trade.

For instance, Gucci created a digital sneaker that was sold as an NFT, adding value to the item and providing an opportunity for the brand to generate revenue through the sale of NFTs. By creating one-of-a-kind digital fashion items, fashion brands can attract a new audience, increase brand loyalty, and create a new revenue stream through NFT sales.

Combining AR and NFTs allows fashion brands to create unique and valuable digital fashion items that customers can try on virtually and own as one-of-a-kind assets. By linking an NFT to a specific product detected by AR filters, brands can attach rewards and discounts to enhance the customer experience. This attracts a new audience, increases brand loyalty, and creates a new revenue stream through NFT sales. AR and NFTs can potentially revolutionize the fashion industry and add value to the customer experience.

When discussing sustainability (a pressing concern for the fashion industry), combining this technology can help brands be more transparent about their environmental impact.

By using blockchain and other digital solutions, fashion brands can track their supply chains and share that information with customers in a clear and trustworthy way.

This can help to prevent greenwashing and allow customers to make more informed purchasing decisions.

Incorporating storytelling and engaging content can further enhance the customer experience and strengthen brand loyalty.

We have developed a jacket that effectively showcases the combination of various technologies, and this jacket is soon available for purchase as an NFT. 

In conclusion, fashion brands can create value products in the digital space by utilizing technologies through NFTs such as 3D, AR, and interactive content. These value products can enhance the customer journey, increase brand awareness, and promote sustainability.

Contact Virtuall to learn more about what opportunities lay ahead for your brand. 

TOTAL IMMERSION - Capgemini's report on customer experience is here!

We were thrilled to read the latest report on Immersive technologies and their impact on customer experience released by Capgemini.

The report sheds light on what customers want to experience, when, and how they perceive immersive and Metaverse technology as part of that experience.

Did you know:

58% - of consumers surveyed mentioned immersive experiences could be impactful and valuable during product/service selection and purchase.
That number is 75% in the Retail and Fashion industry segment alone.

Nine in ten consumers are curious about the metaverse

Capgemini's report on customer experience affirms the vital need for Virtuall's 3D-omnichannel platform. According to Capgemini, we are a KEY part of enterprises’ ability to scale their engagement across these valuable channels.

Strengthen digital assets and omnichannel integration. To deliver immersive experiences at scale, organizations should start investing in the necessary digital assets: the hardware infrastructure required for the creation and delivery of these experiences. This could mean building and storing 3D models, adapting them for different platforms, and building integrations around these experiences. For instance, if the organization wants to showcase a particular product in 3D, it will first need a digital representation of the product with all possible configurations. Once it has a library of such products, these can be easily ported onto a web-based AR or a platform such as Unity or Unreal Engine. Omni-channel integration ensures that the experience is smooth across different channels. Say a consumer goes to the website and finds a product they are interested in. They can then proceed to the organizations’ virtual world in the metaverse and interact with the product. The consumer can choose to purchase the product online and have it delivered to their home address. This involves integration across the various consumer touchpoints, order management, and inventory-management systems. Without seamless integration across these various channels, the experience will be disjointed for the customer.

Capgemini Research Institute

Please take the opportunity to read Capgemini's report on customer experience; it is filled with valuable insights for Brands and Enterprises that are building their strategy for Customer Experience and Immersive Technology.

Link to the report is here.

We are of course ready to support your strategy. Reach out to us!