Creative AI OS powering the next generation of digital production

Virtuall is the Creative AI operating system for enterprise production — the control layer for models, agents, workflows, teams, assets, governance and cost.

We're a European team of engineers and builders creating the operating system for enterprise creative AI.

Creative AI OS powering the next generation of digital production

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Our belief

We believe in workflows and software that evolve and leave no one behind. Our philosophy moves studios from experimenting and locking themselves into workflows that become obsolete next week, to a next-generation of software that evolves and improves along with your best people.

• AI generation is rapidly becoming a commodity.
• The real challenge is enabling hundreds of people, workflows, models and business processes to work together securely and efficiently.
• The future belongs to organizations that can operationalize AI.
• That's why we're building the Creative AI OS.

Building AI in an era where generation moves into production.

The engineering challenge

A single prompt. A single output.

One person, one model, one moment of generation. The problem is small, the surface area is narrow, and the guardrails are optional.

Hundreds of people. Dozens of models. Every workflow.

Creatives, marketers, producers, legal, IT and leadership — collaborating across models, formats, projects and jurisdictions, with governance, memory, cost control and audit built in. That's an entirely different engineering problem.

That's the problem we're solving.

Deep engineering for enterprise-grade AI

Research & engineering

We believe the next generation of enterprise software won't be built around individual AI models, but around intelligent systems that orchestrate them. Our research and engineering exists to make AI reliable enough for real production — not to publish papers.

• Agentic AI systems — Autonomous agents that reason, plan and execute across multi-step creative workflows.
• Long-term memory & context — Persistent studio memory so every generation inherits brand, project and history.
• Multimodal AI orchestration — Coordinating image, video, 3D and language models as a single production system.
• Creative workflow intelligence — Blueprints that turn one-off experiments into repeatable, production-grade workflows.
• Human–AI collaboration — Interfaces built for teams — not solo prompters — with review, iteration and handoff.
• Enterprise governance — IP ownership, access control, data residency and audit trail as first-class primitives.
• AI cost optimization — Model routing, caching and usage control to keep production economics predictable.
• Production-scale infrastructure — EU-hosted, high-throughput generation infrastructure engineered for enterprise load.

We're building a creative AI operating system for the enterprise.

• Single models

  Orchestration

• Isolated prompting

  Governance

• Individual usage

  Collaboration

• Experimental AI

  Operational AI

• Demos

  Production-ready systems

Years of engineering across multimodal AI, distributed systems, workflow orchestration, memory, security and scalable collaboration — compounded into one operating system.

Built for creative teams who need to scale with confidence

Our Story

• Virtuall was founded in Denmark in 2022, with a clear belief: AI should be safe to adopt, not risky to manage.
• Enterprises faced growing uncertainty around IP ownership, data usage, and compliance. Creative leaders struggled to turn experimentation into repeatable, production-ready workflows—without slowing teams down or compromising creative freedom.
• So we built Virtuall — a European-built Creative AI OS, designed from the ground up to provide the guardrails creative teams need: clear ownership of outputs, controlled access to models, repeatable quality through Blueprints, and full transparency across teams and workflows.
• Today, leading enterprises and studios trust Virtuall to operationalize AI across 3D, image, and video—turning fast-moving creativity into a compliant, scalable capability.

That's why we built Virtuall.

Virtuall team collaborating inside the BloxHub innovation hub office in Copenhagen, Denmark

Founded 2022

Copenhagen, Denmark

We believed that innovation shouldn't come at the cost of control.

Want to see what this looks like in practice?

AI adoption without sacrificing what matters

Adopting AI responsibly

Studios today face real concerns: creative control, workforce trust, community credibility, and new transparency rules. We help you adopt AI without sacrificing any of them — combining practical AI governance with a technology foundation built for approved workflows, human accountability, auditability, and C2PA-based content provenance, aligned with emerging requirements like the EU AI Act.

• Creative control — Teams decide what AI does and where it stops. Approved workflows and controlled model access keep creative direction in human hands.
• Workforce trust — AI supports people rather than replacing judgement — with human review and accountability built into every workflow.
• Community credibility — C2PA content provenance makes origin and authorship verifiable, protecting your reputation with audiences and clients.
• Regulatory readiness — Audit trails, transparency and data residency aligned with the EU AI Act and emerging requirements — compliance by design.

At one leading design house, a full design cycle for an attraction went from days to 30 minutes — inside approved, auditable workflows.

Our values

The principles that guide everything we build

• Curiosity — Asking 'what if?' — the drive to explore and discover what's possible with AI-powered creative production.
• Trust — Building reliable, transparent technology that enterprises can depend on.
• Quality — Delivering production-ready output that meets the highest creative standards.
• Governance — Ensuring compliance and control at every step of the creative process.

Curiosity, trust, quality and governance — the four principles behind every decision we make.

Trusted by

5,000+ Studios

worldwide

The people behind Virtuall

Engineers, operators and founders from the world's leading technology and creative companies.

• 
  CEO & Co-founder
  Jonas is co-founder and CEO of Virtuall, with 25+ years in ICT and business consulting. He has built several companies across industries and led innovation, AI strategy, and digital transformation to turn emerging technology into scalable, global businesses.
• 
  CPO & Co-founder
  Felix is co-founder and CPO of Virtuall. With deep experience across enterprises, innovation consulting, and sustainability startups, he leads product strategy at the intersection of technology, customer experience, and scalable digital processes.
• 
  CTO
  Pelle brings 25+ years of software engineering across 3D graphics, game technology, and cloud infrastructure. With leadership roles at AWS, Mozilla, Nokia, and two startup exits, he builds the technical foundation behind Virtuall's AI OS.
• 
  Founding Engineer
  Jekabs brings senior full-stack engineering expertise with a strong foundation in web and graphic design. He leads the execution of Virtuall's AI OS, bridging scalable architecture and refined UX to deliver powerful, production-ready experiences.

Board of Directors

Strategic guidance from experienced founders and investors

• 
  Chairman
  Chairman of Virtuall, investor and founder of GameAnalytics
• 
  Director
  Director on the board, Investor and founder of Tactile Games

Backed by Leading Investors

Supported by top-tier venture capital and innovation partners

Member of

Bring AI into production without giving up control.

Talk to our team about your workflows — we'll show you what governed creative AI looks like in your studio.

Talk to our team

See the platform

• Studios and creative teams worldwide
  5,000+
• Meant for the world
  Built in the EU
• Founded in Copenhagen, Denmark
  2022

Backed by

We're also hiring engineers and builders.

Backed by

Antler, EIFO, CDP, VNTRS, styleit

https://virtuall.pro/about