Creative AI OS powering the next generation of digital production

Virtuall is the Creative AI operating system for enterprise production — the control layer for models, agents, workflows, teams, assets, governance and cost.

AI generation is becoming a commodity. Orchestrating it across hundreds of people, models, workflows and business processes is the real problem — and the one we're solving.

Our belief

We believe in workflows and software that evolve and leave no one behind. Our philosophy moves studios from experimenting and locking themselves into workflows that become obsolete next week, to a next-generation of software that evolves and improves along with your best people.

AI generation is rapidly becoming a commodity.
The real challenge is enabling hundreds of people, workflows, models and business processes to work together securely and efficiently.
The future belongs to organizations that can operationalize AI.
That's why we're building the Creative AI OS.

Building AI in an era where generation moves into production.

The engineering challenge

A single prompt. A single output.

One person, one model, one moment of generation. The problem is small, the surface area is narrow, and the guardrails are optional.

Hundreds of people. Dozens of models. Every workflow.

Creatives, marketers, producers, legal, IT and leadership — collaborating across models, formats, projects and jurisdictions, with governance, memory, cost control and audit built in. That's an entirely different engineering problem.

That's the problem we're solving.

Deep engineering for enterprise-grade AI

Research & engineering

We believe the next generation of enterprise software won't be built around individual AI models, but around intelligent systems that orchestrate them. Our research and engineering exists to make AI reliable enough for real production — not to publish papers.

Agentic AI systems — Autonomous agents that reason, plan and execute across multi-step creative workflows.
Long-term memory & context — Persistent studio memory so every generation inherits brand, project and history.
Multimodal AI orchestration — Coordinating image, video, 3D and language models as a single production system.
Creative workflow intelligence — Blueprints that turn one-off experiments into repeatable, production-grade workflows.
Human–AI collaboration — Interfaces built for teams — not solo prompters — with review, iteration and handoff.
Enterprise governance — IP ownership, access control, data residency and audit trail as first-class primitives.
AI cost optimization — Model routing, caching and usage control to keep production economics predictable.
Production-scale infrastructure — EU-hosted, high-throughput generation infrastructure engineered for enterprise load.

We're building a creative AI operating system for the enterprise.

Single models
Orchestration
Isolated prompting
Governance
Individual usage
Collaboration
Experimental AI
Operational AI
Demos
Production-ready systems

Years of engineering across multimodal AI, distributed systems, workflow orchestration, memory, security and scalable collaboration — compounded into one operating system.

Built for creative teams who need to scale with confidence

Our Story

Virtuall was founded in Denmark in 2022, with a clear belief: AI should be safe to adopt, not risky to manage.
As AI capabilities accelerated, creative teams were among the first to explore what was possible. But the tools available to them evolved faster than the organizations around them. Prosumer AI solutions prioritized speed and accessibility—often without the guardrails enterprises need to operate at scale.
The result wasn't a lack of creativity or ambition. It was a lack of structure, governance, and protection around how AI was being used.
Enterprises faced growing uncertainty around IP ownership, data usage, and compliance. Creative leaders struggled to turn experimentation into repeatable, production-ready workflows—without slowing teams down or compromising creative freedom.
We believed that innovation shouldn't come at the cost of control.
So we built Virtuall — a European-built Creative AI OS, designed from the ground up to provide the guardrails creative teams need: clear ownership of outputs, controlled access to models, repeatable quality through Blueprints, and full transparency across teams and workflows.
Today, leading enterprises and studios trust Virtuall to operationalize AI across 3D, image, and video—turning fast-moving creativity into a compliant, scalable capability.
AI shouldn't constrain creative teams. It should support them—with the confidence to scale.

That's why we built Virtuall.

Virtuall team collaborating inside the BloxHub innovation hub office in Copenhagen, Denmark

Founded 2022

Copenhagen, Denmark

Our values

The principles that guide everything we build

Curiosity — Asking 'what if?' — the drive to explore and discover what's possible with AI-powered creative production.
Trust — Building reliable, transparent technology that enterprises can depend on.
Quality — Delivering production-ready output that meets the highest creative standards.
Governance — Ensuring compliance and control at every step of the creative process.

Trusted by

5,000+ Studios

worldwide

The people building it

Experienced engineers and operators from the world's leading tech and creative companies

CEO & Co-founder
Jonas is co-founder and CEO of Virtuall, with 25+ years in ICT and business consulting. He has built several companies across industries and led innovation, AI strategy, and digital transformation to turn emerging technology into scalable, global businesses.
CPO & Co-founder
Felix is co-founder and CPO of Virtuall. With deep experience across enterprises, innovation consulting, and sustainability startups, he leads product strategy at the intersection of technology, customer experience, and scalable digital processes.
CTO
Pelle brings 25+ years of software engineering across 3D graphics, game technology, and cloud infrastructure. With leadership roles at AWS, Mozilla, Nokia, and two startup exits, he builds the technical foundation behind Virtuall's AI OS.
Founding Engineer
Jekabs brings senior full-stack engineering expertise with a strong foundation in web and graphic design. He leads the execution of Virtuall's AI OS, bridging scalable architecture and refined UX to deliver powerful, production-ready experiences.

Board of Directors

Strategic guidance from experienced founders and investors

Chairman
Chairman of Virtuall, investor and founder of GameAnalytics
Director
Director on the board, Investor and founder of Tactile Games

Backed by Leading Investors

Supported by top-tier venture capital and innovation partners

Member of

Join us on our mission

We're always looking for talented engineers and builders who want to shape the future of enterprise creative AI.

View Open Positions

https://virtuall.pro/about