Virtual Trends
‍& Insights

We were thrilled to read the latest report on Immersive technologies and their impact on customer experience released by Capgemini.

Nike, with its RTFKT, is showing the way for how the digital dimension of a physical product is increasing the value of the whole. These iconic Phygital products grow more valuable over time, along with their virtual features.

The channels are changing, and you need to think of immersive social media (i.e., Hotel Hideaway, Ifland...) or game/virtual worlds (Ready Player Me, Hiber, Decentraland) as countries full of stores.

The channels are changing, and you need to think of immersive social media (i.e., Hotel Hideaway, Ifland...) or game/virtual worlds (Ready Player Me, Hiber, Decentraland) as countries full of stores.

We visited Gucci in Roblox today! It was a fascinating world to be in and discover this legendary brand. Games and virtual worlds lend themselves very well to engaging the community and attracting new generations.

“Direct to Avatar” starts here at Virtuall. There is a very comprehensive article about how brands can reach their customers in a new and valuable way written by Catherine Seeds: “listen” to it here: https://lnkd.in/g6d7Ngiu