From a conversation to

Tell Nyx what you need to create. Add your references, existing assets or creative brief. Nyx turns your intention into a production plan and orchestrates the right models, tools and workflows to deliver it.

From a conversation to

creative production.

See a workflow

Start creating

Watch the film

Let's create a product launch campaign.

Starting with one product reference, we'll produce key visuals, social variations, a 3D packshot and a short film.

Create a launch campaign for this product, including key visuals, social variations, a 3D packshot and a short film.

Step

• Bring the intention and context — Write a request, upload a brief, add sketches or reference existing assets and Mood Boards. You do not need to translate your creative intention into model-specific prompts.
  Step 1
  Start with what you know.
  • Conversational brief in plain language
  • Uploaded references, sketches and brand files
  • Mood Boards as persistent creative direction
  • Existing project and Studio context
  • The / command to bring assets into the conversation
  
  You bring the direction. Nyx handles the prompt engineering.
• Nyx plans the production — Nyx understands the requested outcome, proposes the assets and production steps, selects appropriate references and recommends the right models — then waits for your approval.
  Step 2
  Nyx turns the brief into a workflow.
  • Intended output and production steps
  • References Nyx will use
  • Format and model per asset
  • Number of variations
  • Estimated cost before anything runs
  • Human approval to start generation
  
  Nyx plans and prepares. You make the creative call.
• Generate across image, video and 3D — Nyx orchestrates image, video, 3D and audio engines without you switching tools or rebuilding the context each time. The same campaign moves through every format as one connected body of work.
  Step 3
  One workflow. The best model for every task.
  Not individual assets — a connected body of work.
• Direct, refine and collaborate — Select an output, ask Nyx to change it, create variations, bring it into another format or share it for review. Every new step continues from the work already established.
  Step 4
  Stay in creative control.
  • Talk to Nyx about a specific output
  • Select and compare versions side by side
  • Comments, reviews and shared feedback
  • Move an image into video or 3D
  • Search a long generation flow
  • Human approval before delivery
  
  Work evolves through direction — not by starting over with a new prompt.
• Context becomes infrastructure — Memory is not a setting you configure — it accumulates as your team works, and it applies automatically to the next brief.
  Step 5
  Every project makes the next one better.
  Your context remains with your organization — not trapped inside a single model, prompt or employee's workflow.
• Governed from brief to delivery — Governance is not a separate administrative layer bolted on at the end. It runs automatically through every step of the workflow above.
  Step 6
  Creative freedom with production control built in.
  Governance happens around the work — not after it.

• Personal memory — Learns how an individual prefers to work — their pacing, framing and level of detail.
• Project memory — Preserves the creative direction, references and decisions made across the campaign.
• Studio memory — Applies shared brand, style and production knowledge across every team and project.

• Approved models and regions — Only sanctioned models run, with regional restrictions enforced per market.
• Roles and permissions — Who can brief, generate, approve and publish is defined per team and project.
• Cost visibility and limits — Spend is visible before generation and capped where the organization requires it.
• Review and approval gates — Assets move forward only when the right people have signed off.
• Complete generation history — Every run, revision and variation stays retrievable across the project.
• Provenance and audit logs — Model, prompt, references and approver travel with every asset for legal and brand review.

• Key visual
  Image
  Hero art generated from the brief and approved references
• Social variations
  Image
  Format and ratio variants derived from the approved key visual
• 3D packshot
  3D
  Product geometry and PBR materials, engine-ready
• Short film
  Video
  Motion built from the same art direction and assets

Successful workflows become reusable

Reusable production

Build once. Produce repeatedly.

Once a team has developed a successful process, it can become a Blueprint, an automated workflow or an integrated production service.

• Generate a complete Steam content pack
• Produce regional campaign variants
• Turn a furniture reference into standardized product assets
• Create recurring social content from approved key art

This is where Virtuall moves from creative workspace to production infrastructure.

Create with Nyx. Or build on Virtuall.

Both share the same context, models, governance and audit layer.

• Create with Nyx
  Conversational, agentic production
  Ideal for creative exploration and production
  Nyx prepares and orchestrates the work
• Build on Virtuall
  Blueprints, APIs and integrations
  Ideal for repeatable or high-volume workflows
  Virtuall runs inside existing production systems

Same context. Same models. Same governance. Same audit trail.

Explore the Workspace

Meet Nyx

What teams actually ship

Real workflows

• 
  Games
  Approved key art
  Steam capsules, launcher art and channel variants
  A full store and channel pack produced from one approved visual.
• 
  Retail
  Product reference
  Lifestyle imagery, 3D packshot and campaign film
  One product reference becomes a complete campaign set across formats.
• 
  Architecture
  Sketch and material references
  Option studies, renders and walkthrough
  Early design intent explored and presented without a full render pipeline.

Bring your first brief. Leave with a production workflow.

Start creating in minutes — or work with us to turn an existing creative process into an AI-powered production system.

Launch your studio

Build an enterprise workflow

https://virtuall.pro/how-it-works