creative

Workspace

Shared assets, persistent memory, brand-locked Blueprints, review and governance — in one place.

The Workspace is where the work, the context and the governance live. Nyx plans and runs production inside it, while your team keeps creative direction and final approval.

Feature highlights

• Studio memory and context — Memory works at personal, project and studio level. Characters, mood boards, brand rules and decisions stay with your organization — not inside one model, prompt or employee's workflow.
• Guiding Blueprints — Brand-locked, repeatable setups turn a proven process into a one-click workflow that any team member can run with the same result.
• Rapid iteration — Direct the work forward — variations, alternatives and refinements continue from what is already established instead of restarting with a new prompt.
• Visual refinement — Take a single approved output into new versions, formats and ratios — or move it into video and 3D without rebuilding the context.
• Collaborative review — Comments, version comparison and approval gates keep the right people in the loop before anything is delivered.
• Asset management — When AI outputs scale to hundreds of thousands, findability wins. Organize, tag and retrieve every generated asset — searchable across projects, teams and campaigns.

• Brand campaign development
• Game character & environment art
• Product photography & lifestyle imagery
• Technical product visualization
• VFX concept development
• Social media content creation
• Marketing video production
• Catalog & e-commerce imagery

The secret to consistent quality

BLUEPRINTS

Most AI tools generate fast but inconsistent — brand guidelines get ignored and compliance gets missed. Blueprints capture the approved setup once so every run stays on brand, on spec and reviewable.

Start creating

• What is the difference between the Virtuall Workspace and Nyx? — The Workspace is where your assets, context, Blueprints, reviews and governance live. Nyx is the agent that works inside it — turning a brief into a production plan, selecting the right models and executing the steps. You define the outcome and keep creative approval.
• Does my creative context stay with my organization? — Yes. Memory is infrastructure in Virtuall: personal, project and studio context is stored in your organization's workspace, not inside a single model or prompt. As models evolve, the context remains — there is no model lock-in.
• What is Virtuall's Blueprints feature? — Blueprints are reusable workflow templates that ensure consistent, on-brand creative output. They capture your creative setup — including style guides, model configurations and quality parameters — so every team member generates professional results with one click.
• How does Virtuall ensure brand consistency? — Virtuall uses Blueprints combined with governance controls to enforce brand guidelines, style parameters and quality standards across all AI-generated content, so every output aligns with your brand identity.
• What output formats does Virtuall support? — Virtuall supports image generation (PNG, JPG, WebP), video generation (MP4, WebM) and 3D asset creation (GLB, GLTF, FBX, OBJ) — all from a single unified platform.
• Can I collaborate with my team in Virtuall? — Yes, the Workspace includes collaborative review workflows where team members share assets, comment on outputs, compare versions and approve work before delivery.

Workspace is where the work lives. Nyx is the agent that runs it.

How it fits together

The Workspace holds your assets, context and governance. Nyx plans production inside it and executes across image, video and 3D. Same context, same models, same governance, same audit trail.

• Meet Nyx
• See a brief end to end

Common

knows your industry

Example Workflows

A few ways teams use Virtuall. Nyx can handle far more — just describe what you need.

Technical Highlights

Advanced features built for production-ready output.

Multi-Format AI Generation

Industry-leading AI models orchestrated for your workflows.

Intelligence & Orchestration Layer

Ready to transform your workflow?

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Make it once. Ship it everywhere.

One asset, every channel

Nyx takes one approved campaign visual and returns every placement your channels need — reframed, resized and still on-brand.

Approved hero visual

Story · 9:16

Social · 1:1

Display · 16:9

Video cutdown

Shoot once. Merchandise everything.

One product shot, the whole catalogue

Nyx takes one approved product image and returns the catalogue, lifestyle and campaign variants your storefront needs — consistent, on-brand and ready to publish.

Approved product shot

Catalogue grid · PDP

Lifestyle · Editorial

Seasonal film · Social

From first sketch to final frame.

One story, every frame

Nyx carries one approved look through the whole sequence — concept, pre-vis, VFX elements and finishing — without the world drifting between shots.

Approved concept frame

Pre-vis · Shot block

VFX element · Plate

Motion · Title sequence

Features by Workflow

Coming Soon

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Explore Current Workflows

How It Works

A workflow designed for efficiency without sacrificing quality.

The Integration Layer

Connect your systems to a governed, multi-model AI infrastructure.

Feature Highlight

For AI Teams

Use Cases

Perfect for teams tackling these challenges.

And many more...

Explore industry-specific solutions tailored to your needs.

See Solutions

Ready to get started?

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Compare Plans

Find the perfect plan for your team's creative needs.

Turn a brief into a production plan — and let Nyx run it.

You define the outcome. Nyx plans the steps, selects the right models and executes across image, video and 3D — inside your governed Workspace.

Nyx isn't a chatbot and it isn't a node graph you have to build. It reads your brief and your studio context, proposes a plan, waits for your approval and then orchestrates the work end to end.

Built in Europe · Enterprise-grade governance · Designed for real production workflows

Nyx AI Art Director workflow overview

AI that thinks like an Art Director

Nyx turns goals into creative direction and direction into production. It holds your style, remembers your intent, and scales content across image, video, and 3D — without you re-prompting every step.

This is creative intelligence, not just generation.

• Creative Direction — Nyx helps make the right creative decisions — style, framing, pacing, variation, and consistency — based on your brief, references, and production goals.
• Model & Tool Orchestration — Routes each step to the best engine and workflow — so you don't tool-hop, prompt-surf, or guess which model to use.
• Blueprint Execution — Turns "how we do this" into reusable flows. Teams ship consistent outputs across projects, clients, and campaigns — without starting from scratch.
• Governance & IP Control — Designed for production realities: access control, audit trails, workspace boundaries, and compliant usage — so studios and enterprises can move fast with confidence.
• Reads Your Documents — Richer Context, Instantly — Upload the documents your project already lives in — briefs, spec sheets, material schedules, decks, spreadsheets. Nyx reads PDFs, Word, Excel, PowerPoint, CSV, Markdown and plain text, and recognises files by their real content rather than their extension. Rich project context, without you prompting it.
  • PDF
  • Word
  • Excel
  • PowerPoint
  • CSV
  • Markdown
  • Plain text

Switch the intelligence. Keep the context

Memory as infrastructure

Nyx remembers at three levels so your production knowledge keeps compounding, no matter which intelligence is running.

Whether it's Nyx, Claude, or anything else, the infrastructure remembers. The durable advantage is the layer that retains your context — not the model that generated it.

Personal

Nyx learns how you like to work.

e.g. Nyx remembers how you like to work and adapts its suggestions to your creative preferences.

Project

Nyx keeps the creative direction intact.

e.g. Nyx remembers the characters, visual direction, references, and decisions established across the project.

Studio

Nyx understands your creative standards.

e.g. Nyx understands your studio's creative standards and applies them consistently across every project.

Continuity across models

Swap or upgrade the underlying AI without retraining your team or rebuilding your workflows.

Faster team ramp

New creatives inherit project context, references, and standards from day one.

Context gravity

Every completed project makes the OS more useful for the next one.

Switch the intelligence. Keep the context. Continue working.

From intent to production-ready output

Nyx turns creative work from "prompting" into "production."

• Understand — Brief + references + rules (style, brand, technical constraints)
• Plan — Break work into steps (generate, refine, upscale, variations, deliverables)
• Execute — Orchestrate tools and models, track iterations, and deliver structured outputs

Built for real creative teams

From concept exploration to production delivery.

• Concept → Variations — Generate directions, options, and controlled exploration
• Campaign Production — Consistent outputs across dozens/hundreds of assets
• Studio Deliveries — Structured handoff across image/video/3D with traceability
• Previs & Story Beats — Rapid sequences, iterations, and mood consistency
• Product Pipelines — Repeatable workflows integrated into your content operations
• 3D + Post — Generate, optimize, segment, and prepare assets for downstream work

Production speed — without production risk

• Workspace-level control — Roles, visibility, and ownership boundaries
• Auditability — Track what was generated, how, and by whom
• IP-minded workflows — Designed for professional teams, not public toy use
• Enterprise-ready foundation — Governance built into the workflow, not bolted on later

The Missing Layer

The Missing Layer in Creative AI

Nyx helps teams run creative intelligence — orchestrating models, workflows, and governance across image, video, and 3D production.

Meet Nyx — and ship creative work at scale.

Start operating AI today, or book a demo to see Nyx in a real studio workflow.

Launch Your Studio

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Frequently Asked Questions

• Is Nyx a chatbot? — No — Nyx is an orchestration layer that turns direction into structured execution across tools, models, and workflows.
• Do we lose creative control? — Nyx accelerates decision-making and iteration, but you keep control through references, constraints, and approvals.
• Is it safe for enterprise and client work? — Nyx is built around governance and traceability so studios can operate confidently in production environments.

Nyx runs inside your Workspace.

How it fits together

Your assets, memory, Blueprints and governance live in the Workspace. Nyx plans and executes production there — same context, same models, same governance, same audit trail.

Explore the Workspace

See a brief end to end

https://virtuall.pro/solutions/creative