marketing-creative

Marketing & Creative

Describe the asset you need, and Nyx produces it — social content, brand visuals and video, ready to publish. Your team stays in control of brand and quality.

The Creative AI OS for Marketing Teams

• Campaign Creation — Generate complete campaign visuals from concept to final assets in minutes, not weeks.
• Social Content — Produce platform-optimized content for every channel with consistent brand identity.
• Brand Asset Generation — Create on-brand illustrations, graphics, and visuals that maintain your brand guidelines.
• Video & Motion — Transform static assets into engaging video content and motion graphics at scale.
• Image to Video — Animate campaign stills and product photography into brand-ready motion — turn any hero image into cinematic video in minutes.
• Virtual Models and Influencers — Launch your own influencer with photorealistic images and videos, and increase photo variety with digital models.

• Image Generation — Generate high-fidelity marketing visuals, product shots, and brand imagery.
• Video & Audio — Create compelling video content, ads, and motion graphics for campaigns.
• Nyx — Orchestrates image, video, and 3D generation for faster campaign delivery.

• Faster campaign turnaround
  10x
• Reduction in creative costs
  80%
• Assets per day capacity
  5,000+

• How does Virtuall help marketing teams create content faster? — The Creative AI OS generates campaign visuals, social content, and brand assets in minutes instead of weeks, with 10x faster turnaround. Our multi-model engine handles everything from initial concepts to final production-ready assets.
• Can Virtuall maintain brand consistency across generated assets? — Yes, Nyx — the AI Art Director inside the Creative AI OS — ensures all generated content follows your brand guidelines, colors, and visual identity. You can set up brand blueprints that are automatically applied to every asset generated.
• What types of marketing assets can I create with Virtuall? — The Creative AI OS supports the full spectrum of marketing content: social media graphics, campaign visuals, video ads, motion graphics, product photography, brand illustrations, and more. All assets are generated in production-ready formats.

Common

knows your industry

Example Workflows

A few ways teams use the Creative AI OS. Nyx can handle far more — just describe what you need.

Technical Highlights

Advanced features built for production-ready output.

Multi-Format AI Generation

Industry-leading AI models orchestrated for your workflows.

Intelligence & Orchestration Layer

Ready to transform your workflow?

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Blender Python or learned 3D AI?

3D workflow guide

See when measured procedural construction is the better fit, when image-to-3D wins, and how professional teams combine both.

Make it once. Ship it everywhere.

One asset, every channel

Nyx takes one approved campaign visual and returns every placement your channels need — reframed, resized and still on-brand.

Approved hero visual

Story · 9:16

Social · 1:1

Display · 16:9

Video cutdown

Shoot once. Merchandise everything.

One product shot, the whole catalogue

Nyx takes one approved product image and returns the catalogue, lifestyle and campaign variants your storefront needs — consistent, on-brand and ready to publish.

Approved product shot

Catalogue grid · PDP

Lifestyle · Editorial

Seasonal film · Social

From first sketch to final frame.

One story, every frame

Nyx carries one approved look through the whole sequence — concept, pre-vis, VFX elements and finishing — without the world drifting between shots.

Approved concept frame

Pre-vis · Shot block

VFX element · Plate

Motion · Title sequence

Compare the three ways to work

Coming Soon

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Explore Current Workflows

How It Works

A workflow designed for efficiency without sacrificing quality.

The Integration Layer

Connect your systems to a governed, multi-model AI infrastructure.

Feature Highlight

For AI Teams

Use Cases

Perfect for teams tackling these challenges.

And many more...

Explore industry-specific solutions tailored to your needs.

See Solutions

Ready to get started?

Ready to get started? Invite your team.

AI gets better with friends — see the workspace in action and discover how it fits your team's needs.

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Compare Plans

Find the perfect plan for your team's creative needs.

325+ of the leading models, behind one API.

Model Library

One integration covers the full Model Library — leading image, video, 3D and audio models, with new models added continuously and access governed by your policies.

• 325+ models
• Safe access
• One endpoint

Examples of models available through the Model Library

The agentic operating system for creative work.

Creative AI OS Architecture

One operating system that unifies governance, workflow, generation, workspace and integration — so creative AI runs as production infrastructure.

One API. Every leading AI model

Connect your own systems, tools and agents to 325+ image, video, 3D and audio models through a single governed integration — and automate the production work your team repeats every week.

Build on future-proof foundations

The models behind your work will keep changing — your workflows, context and controls stay put. Watch one production request leave your system, run through the Creative AI OS, and come back as finished, traceable output.

Three steps to automated production

How it works

No prompt engineering and no model wrangling — your systems ask for results, the OS delivers them.

• Connect your system or agent — Point your PIM, DAM, storefront, game tools or your own AI agent at one endpoint. One integration covers every model and modality.
• Send the brief — Your system calls the API with what it needs — a product shot, a trailer cutdown, a 3D asset — in the formats and sizes you define once.
• Receive governed output — Finished assets come back ready to use, with every generation logged: which model produced what, when, and under which policies.

Freedom to automate. Control to scale.

Governance & control

Every API call passes through the rules you set — so automated production stays on-brand, on-budget and auditable without manual review of every asset.

• Model access rules — Decide which models each system, team or agent may use — enforced on every call, not in a spreadsheet.
• Data routing & permissions — Define where data flows and who can do what, with team-level quotas and approval workflows set programmatically.
• Audit trail on every generation — Full traceability: which model produced what, when and for whom — ready for internal review and regulatory needs.
• Usage intelligence — Monitor volume, model performance and cost per team, so you can scale usage without guessing at spend.

What teams automate through the API

• SKU-level product imagery — Generate and refresh product visuals across entire catalogs, triggered by your PIM data.
• PIM/DAM integration — Connect existing systems so new products and updates produce assets automatically.
• Game marketing formats — Banners, trailers, cutdowns, localizations and launcher packages produced per title, campaign and market.
• Seasonal & promotional updates — Re-version campaigns across regions and channels without manual production rounds.
• Product video generation — Turn stills and product data into clips, loops and social formats at scale.
• Custom AI agents — Give your own agents safe, controlled access to the full Model Library through one API key.

Frequently asked questions

• How does Virtuall integrate with PIM/DAM systems? — The Creative AI OS provides robust API integrations that connect directly to your existing PIM (Product Information Management) and DAM (Digital Asset Management) systems. This enables automated asset generation triggered by product data changes.
• Which AI models can I access through the API? — One integration covers the full Model Library: 325+ leading image, video, 3D and audio models, with new models added continuously. You choose which models each system or agent may use, and you can switch models without changing your integration.
• How does Virtuall handle enterprise compliance? — The Creative AI OS API layer enforces governance policies by design. You define which AI models can be used, how they're configured, where data flows, and who has access — all automatically audited and traceable.
• Can I schedule automated content generation? — Yes, the Creative AI OS supports scheduled batch processing so you can set up jobs to generate assets on your timeline — whether that's nightly catalog updates, weekly promotional content, or seasonal campaigns.

Build your automated production on one API

Start with the models your team needs today — and keep every option open as the Model Library grows.

Meet Nyx, the future of creative production

Describe the result you want. Nyx plans the production, chooses the right models and runs the work across image, video and 3D — inside your own workspace.

You stay the one who decides what gets made.

No setup and no prompt engineering — start from a brief you already have.

• Built in Europe
• Enterprise governance
• 325+ models
• No prompt engineering
• Your context stays yours

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From brief to delivered assets

Watch a run

One brief in, a production plan you approve, then the finished work — image, video and 3D.

Choose which stage of the run to show

The brief

Nyx's plan

Your approval

The output

New brief

Describe what you want to create

Or start from a blueprint your studio already uses

Hero key visual for our spring basketball drop, plus the social set and a short loop for the launcher. Keep it consistent with last season's palette.

• Brand rules
• Product reference
• Spring launch

Nyx reads your workspace context before it plans

Send to Nyx

Production plan

I have your brand rules, the product reference and the spring launch direction. Here is the production I propose before anything is generated.

• Key visual — hero composition
  Image
• Social set — square and vertical
  Image
• Launcher loop — 6 seconds
  Video
• Packshot mesh for downstream work
  3D

Nothing is generated until you approve the plan.

Awaiting approval

Proposed key visual for the spring basketball drop

Key visual — hero composition

Step 1 of 4 in this campaign. Approve to continue, or send notes back and Nyx revises.

Awaiting approval

Approve

Send notes

• Every step is logged — what was generated, by whom, and from which reference
• Approval gates keep the right people in the loop before anything ships
• Your brand rules and references are applied at every step, not re-entered
• Nothing leaves the workspace without your sign-off

Delivered

Six-second launcher loop produced from the approved key visual

Launcher loop — approved and delivered

Playing

Still frame

Square social variation of the spring basketball key visual

Social — square

Vertical story variation of the spring basketball key visual

Stories — vertical

3D packshot mesh generated from the approved key visual

3D — packshot mesh

Every format comes from the same approved brief and the same context

This is what a run looks like in the workspace — no node graphs, no prompt tuning, no tool-hopping.

Four things, every run

What Nyx does

Nyx is not a chatbot and not a node graph you have to build. It does the same four jobs each time you send it work.

• Creative direction — Nyx settles style, framing, pacing and variation from your brief and references, so options arrive consistent instead of random.
• Model and tool routing — Each step goes to the engine best suited to it across 325+ models — so you stop guessing which model to use for which job.
• Blueprints — The way your team does a job is captured once and reused, so output stays on spec across projects, clients and campaigns.
• Governance and control — Access control, audit trails and workspace boundaries are part of the run, so teams can move fast without losing the record.

Nyx also reads the documents your project already lives in, and recognises files by their real content rather than their extension.

• PDF
• Word
• Excel
• PowerPoint
• CSV
• Markdown
• Plain text

Switch the intelligence. Keep the context

Memory as infrastructure

Nyx remembers at three levels so your production knowledge keeps compounding, no matter which intelligence is running.

Whether it's Nyx, Claude, or anything else, the infrastructure remembers. The durable advantage is the layer that retains your context — not the model that generated it.

Personal

Nyx learns how you like to work.

e.g. Nyx remembers how you like to work and adapts its suggestions to your creative preferences.

Project

Nyx keeps the creative direction intact.

e.g. Nyx remembers the characters, visual direction, references, and decisions established across the project.

Studio

Nyx understands your creative standards.

e.g. Nyx understands your studio's creative standards and applies them consistently across every project.

Continuity across models

Swap or upgrade the underlying AI without retraining your team or rebuilding your workflows.

Faster team ramp

New creatives inherit project context, references, and standards from day one.

Context gravity

Every completed project makes the OS more useful for the next one.

Switch the intelligence. Keep the context. Continue working.

Production you can hand over

What the run buys you

Nyx runs inside the workspace your studio already works in, so what it produces is traceable, reviewable and yours.

• Models available
  325+
• Brief to start
  1
• Node graphs to build
  0
• Steps logged
  100%

Nyx runs inside your Workspace.

How it fits together

Your assets, memory, Blueprints and governance live in the Workspace. Nyx plans and executes production there — same context, same models, same governance, same audit trail.

Explore the Workspace

See a brief end to end

Built for real creative teams

Where it is used

• Concept exploration with controlled variations
• Campaign production across dozens of assets
• Studio deliveries with structured handoff
• Previs and story beats with mood consistency
• Product pipelines inside content operations
• 3D and post: generate, optimize, segment

Meet Nyx in a real workflow

Send it a brief you already have, or book a demo and we will run one of yours live.

Frequently Asked Questions

• What is Nyx, in plain terms? — Nyx is the part of the Creative AI OS that does the work. You describe a result you want, Nyx plans the steps, chooses the models, runs them and brings you back the finished asset. It gets that result to you — it does not plan your team's schedule or assign people to tasks.
• Is Nyx a chatbot? — No. A chatbot answers you. Nyx executes: it turns direction into a production plan, runs the steps across image, video and 3D, and returns structured output you can review and download.
• Do I have to approve anything, or does it just run? — You approve the plan before anything is generated, and you can send notes back at any step. Nyx revises rather than restarting, so the work moves forward from what is already established.
• Do we lose creative control? — No. Control comes from your references, brand rules, constraints and approvals, which Nyx applies at every step. It removes the manual prompting, not your decisions.
• Which models can it use? — More than 325 industry-leading models across image, video, 3D and audio, reached through one workspace and one API. Nyx routes each step to the engine suited to it, and you can change the underlying intelligence without losing your workflows.
• Is it safe for enterprise and client work? — Nyx runs inside governed workspaces with roles, ownership boundaries, audit trails and private generations. Your content is not used to train the AIs, and the context stays in your organization's workspace rather than inside a single model.

Start Creating

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A workspace that gets better every day

One place where your team creates with the world's leading AI models, works together, and builds creative knowledge that stays in the OS.

Every leading model, one workspace

Model Library

Switch models without switching tools. Pick the right AI for each task across image, video, 3D and audio.

Example models

Available in the Model Library

models across image, video, 3D and audio

• Image — Create key visuals, characters, product shots and concepts in any style.
  Key visuals, icons, sprites, textures, social formats
• Video — Turn stills and briefs into clips, loops, trailers and cutdowns.
  Clips, loops, image-to-video, cinematics
• 3D — Go from an image or reference to a textured 3D model.
  Meshes, packshots, game-ready assets
• Audio — Add voice-over, music and sound to your productions.
  Voice-over, music, sound effects

Work as one team

Collaboration

Everyone works in the same projects, with the same references and the same history. No more files lost in chats and email.

• Mood boards — Collect references and visual direction your team and the AI can use.
• Comments and review — Give feedback right on the asset and approve in one place.
• Version history — See every version and go back at any time.
• Sharing — Share projects and assets with your team or with clients.

The Virtuall workspace: an asset under review with team comments and annotations

The Virtuall workspace asset library with filters, statuses and projects

Gets better with every project

Memory

The workspace remembers your styles, references and rules, so your team can reuse what works instead of starting over.

• Your styles and visual direction are reused across projects
• References and decisions stay with the project
• Keep working when you change AI models
• Memory does not train the AI models — it stays in the OS

What teams create

• Campaign visuals — Key visuals and every social format from one brief.
• Game assets — Characters, icons, sprites, backgrounds and textures.
• Product content — Packshots, 3D models and lifestyle images.
• Video content — Loops, trailers and cutdowns for every channel.
• Concept work — Explore ideas fast and land the right direction.
• Brand assets — On-brand logos, banners and transparent PNGs.

Which plan fits

Plans price the workspace and its capabilities. Enterprise includes more and is priced separately.

• Creator — Create on your own and get to know the workspace.
• Pro, Team and Studio — Full Model Library access, with collaboration on Team and Studio.
• Enterprise — Custom workflows, advanced user management and infrastructure.

Frequently asked questions

• What is the Workspace? — The Workspace is where your team creates in the Creative AI OS. You generate image, video, 3D and audio, organize assets, and review work together in one place.
• Which AI models can I use? — The Model Library gives access to 325+ models, including GPT Image, FLUX, Veo, Kling, Seedance, Tripo and Meshy. It is available on all plans except Creator.
• Do I need to know AI to use it? — No. Describe what you want or upload a reference. The workspace and Nyx help you pick the right model.
• Is our work used to train AI models? — No. Your memory and content stay in the OS and are not used to train the AI models.
• How does the Workspace relate to Nyx? — The Workspace is where people work hands-on. Nyx works inside it and gets results to you when you describe what you want.

Start building your creative capability

Free to try. No credit card needed.

https://virtuall.pro/solutions/marketing-creative